We welcome back Elle Denning from Jumpanzee to hear her advice for small business owners creating their first website. It’s actually straight forward advice that anyone, business owner or not, should follow to avoid wasting money. It’s so easy to overspend on a website, but if you prepare in the right way you’ll not only have a website that focuses on the right things, you’ll also have more budget left over for marketing, sales or maybe that coffee machine you’ve been dreaming of….
If you’d prefer to listen to the episode, just click the link below!http://directory.libsyn.com/episode/index/id/4102072
The first mistake is neglecting to think through your content and clearly defining what the purpose of the website is. Sometimes people have a tendency to see things that they think would be cool add ons for their website but it doesn’t necessarily support what the main function is.
For example, if you’re creating a landing page and you want people to sign up for your email marketing campaign then that’s something that needs to be clearly defined on the site and everything as far as your content and the navigation needs to support that goal.
One of the best strategies for figuring out your websites purpose as well as the content is just to create a word document and add everything that you can think of, all the components that you would want on the site as well as the actual text and ideas for images.
If you’re building the site yourself, this will be a great road map for you, or if you’re working with a designer this will be a roadmap for them to build the website on and they’ll know exactly what the content will be as well as what the functionality of the site needs to be.
Sometimes people that don’t work with websites don’t necessarily understand all of the functions and requirements for so the more content that you can give to your designer the better. They’ll be able to make recommendations about how the website should function and how people should navigate through it, whilst always remembering what the purpose of the site is.