Sell, ‘like’ people and negotiate for fairness not advantage

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Eliot Peper was introduced to me by previous guest Lucas Carlson. Eliot has worked alongside both startups and entrepreneurs and has a few stories to tell.

 

EliotPeperBreakingBiz

 

Why do some VC’s confuse startup investing with Wall Street? Why don’t startup founders want to grab a beer with their customers? This interview explores these questions and more, creating a useful set of insights for today’s startup founders trying to get ahead with their business.

Eliot recently had his first book released with well known Venture Capitalist Brad Feld, and his new publishing company. It’s called ‘Uncommon Stock: Version 1.0′ and you can find it here.

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That’s a lot of clicking!

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