Visual marketing and entrepreneurship with Curalate founder, Apu Gupta

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How much do you really know about visual marketing and how brands use Pinterest or Instagram to drive their sales? Today, Apu Gupta, co-founder of Curalate helps answer the questions around using imagery for online marketing. Click on the audio player below to listen to the full interview:

ApuGuptaCuralate

Curalate helps brands to understand the images that engage audiences so that they can give their own  fans more of what they want enable them to drive brand affinity, engagement, and revenue with images.

If visual marketing is of interest, learn about how Red Bull, Dunkin Donuts and Intel are using images to help grow their brands!

As well as going in depth into Social Media and content marketing, Apu talks a little about his entrepreneurial journey with some interesting takeaways about funding and inspiration. Without giving too much away, some outtakes are:

  • If you have to raise money, get the advice of investors EARLY and check on the milestones you need to achieve to get another round of funding
  • Don’t end up being too emotionally attached to your project, it’s easy to go sideways for months
  • Business books are incredibly dry! (Disclaimer: I quite like some of them)
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