Amina Belouizdad is the co-founder of Bartaile, a modern travel brand designed for – and inspired by – people going places. Bartaile create good looking, functional things to take you anywhere, but in this podcast episode we get to find out about Amina’s own journey with her startup and find out what’s involved with building a brand from the ground up.
Why did you decide to start your own business?
That’s really two questions, there’s why did you decide to start a business and why did you decide to start this business. Starting a business is just something that for Felicia (Amina’s friend and co-founder) and I, just embodies everything we believe in. We’re really about hard work, freedom, flexibility and I think the best way to achieve those things in the lives we live today is to start your own business.
As far as starting Bartaile specifically, again it’s also an embodiment of our values and what we believe in. We’re both hard working, mobile, travelling female millenials and we found that there was no bag and accessories company out there that fit our lifestyle and our needs. And so we decided to start it.
What are the most important lessons you’ve learned?
The most important lessons I’ve learned so far are really two things. One is when you start a business, is to fail early and fail cheaply. What I mean by that is to make all the mistakes up front when they have less of a cost and time impact. It really is only through the mistakes that you learn how the business is more effective and how the business is supposed to run.
Number two is to remain flexible. To never be stuck on one idea or one path and to always be open to trying different things to iterating and experimenting
How do you manage the stress of running a business?
To be honest I don’t find it that stressful to run a business and I think that’s probably a good sign that I’m in the right business. I love it, my business is sort of my hobby, it’s what I do but it’s also my hobby.
I once heard that to be happy in life you need three hobbies. One that makes you money, one that makes you happy and one that keeps you healthy and I’m lucky that my business is the former two. I’m still trying to figure out how it makes me healthy but I have time for that.
What’s the best part of your job?
The best part of my job is being the architect of my own destiny. Deciding every day what it is I want to tackle and how and with whom. That to me is really important and keeps me motivated, and also the fact that I get to work with one of my best friends is definitely a massive, massive perk.