Entrepreneur Q&A: Steve Bennett of Gemporia

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Winston Churchill, chasing money and putting perfume on pigs? It’s all here in Steve Bennett’s quickfire Q&A session, delivering you some valuable business insights in just a few minutes.

SteveBennettBreakingBiz2

If you missed Steve’s first interview with Breaking Biz you can listen to it by clicking here. This post is a follow up to the first interview, and it contains some more valuable business insights from Steve that should provide any exisitng or wannabe entrepreneur with some food for thought.

Q&A transcript:

Breaking Biz:

What was your first ever business idea?

Steve Bennett:

You hear this from lots of entrepreneurs, selling sweets at school.

BB:

Why did you decide to start your own business?

SB:

I got made redundant and it was the only option at the time.

BB:

How do you identify a real business opportunity?

SB:

Very rarely look at the numbers, I look at where there’s a need for something and whether we can do something better.

BB:

What skill or ability is most important for an entrepreneur and why?

SB:

It’s a cliché and everyone says it but Churchill was right, just don’t give up. But don’t confuse that without changing direction. I believe that you should never give up but be open minded about morphing your idea into something different than what it started out to be.

BB:

You know someone who wants to start a business but fears leaving their job. What do you say to them?

SB:

Think long and hard about it, the going’s tough. Make sure that if you’re going to take a big gamble like leaving a steady job that your hearts really into it, because once you jump onto this bandwagon you can’t stop it.

BB:

Are there people who start a business for the wrong reasons?

SB:

Absolutely, in fact most people. Most people start because they think it’s a great way of making a load of money and the reality is if you start any business just to make money you invariably fail. You’ve got to start because you think you can do something bigger or better.

BB:

What are the most important lessons you’ve learned?

SB:

Never give up but don’t perfume a pig. If your business idea isn’t working don’t be afraid to change tact, change direction but at the same time don’t give up.

BB:

Can you recommend any books or resources that helped you along the way?

SB:

As Richard Branson is the patron of my charity I’d say any book by Branson.

BB:

What’s the best part of your job?

SB:

Never doing the same thing two days in a row.

BB:

What’s your biggest fear?

SB:

To start chasing the money.

 

Enjoyed the entrepreneur Q&A? Check out the quickfire sessions with James Kitchener of Jack Media or Jake Hayman of Frame Again.

For all our interviews and blog posts with startup founders, click here.

For career related advice, click here.

 

 

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