Entrepreneur Q&A: SNAK

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I met Frederik Svinth during my trip to Aarhus. Having graduated from world famous business school Kaospilot, Frederik founded his startup ‘SNAK’. SNAK is a card game designed to establish a closer connection between people by inviting them to discuss a variety of topics, two examples being ‘personal values’ and ‘love.’ The game makes it fun and easy to discuss topics that we might otherwise tend to shy away from.

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To read more about my trip to Aarhus and learn a little more about this hotbed for startups then check out the article ‘Hunt For The Danish Entrepreneur’

Below is the transcript of the Q&A with SNAK:

Breaking Biz:

What skill or ability is most important for an entrepreneur and why?

Frederik Svinth:

For me the most important skill as an entrepreneur has to be to ask myself why I do what I do. I can’t really go around doing stuff just for the money or fame, there has to be a reason behind it. The greatest ability of an entrepreneur is to find their why and start acting on that. Find a purpose.

BB:

What are the most important lessons you’ve learned?

FS:

One of the most important lessons that I’ve learned is that you have have to select who you want to get feedback from. In Denmark we have this thing called ‘The Law of Jante’ which means you shouldn’t believe anything good about yourself, which is kind of a crummy law. So when you go out and put stuff out in the world you can get this feeling that you shouldn’t try and stand out. But for me, I’ve chosen to stick out and do stuff with the purpose that I’ve found and then I select who I want to receive feedback from, and that has to be people that are either competent or that I trust and have faith in.

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BB:

Can you recommend any books or resources that have helped you along the way?

FS:

I have two books that I can recommend. One is ‘Daring Greatly’ by Brené Brown, which is a book about vulnerability and the essence of daring to do stuff in your life and doing it without fear whilst showing your vulnerable side which is one of the most strong things you can do.

The other book I’d recommend is Viktor E Frankl’s ‘Man’s Search For Meaning’, which for me is the first book I read that tried to grasp that essence of meaning. There’s even a chapter called ‘The Meaning Of life’ which made me think ‘YES’, somebody is daring to take that struggle to try and describe it and give me a way to verbalise that.

BB:

What’s the best part of your job?

FS:

The best part of being an entrepreneur is I can choose to be home at times when my kids are fun to be with, not just at the times when they have to eat and are in distress. The other part is when working within this meaningful company I get the experience sometimes that something I’ve created has changed something in people for the better. For me, that’s maybe the best part of being an entrepreneur within a purpose driven company- that you can see change in other people’s lives.

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