We’ve all heard about how to out-tech the competition right? Well this episode with 10x founder Hew Leith is another little reminder to anyone pumping out useless blog content, to stop doing it, and focus on the customer instead. Hew was an early guest on Breaking Biz, teaching us about the value of helping people when it came to Marketing and PR. Check out ‘Help Not Hype’ to hear his full interview.
Now it’s time to consider just how much you and your small business could achieve by taking a moment to carefully think about your content strategy. Have you researched your SEO keywords? Do you really know what your cuswtomer is after?
In this episode you’ll hear:
- How Buffer’s blog forced Hew to splash out and make them the social media tool of choice for his own company
- How Marcus Sheridan defeated the American recession by writing over 400 blog articles