Tonight I should have put out the 50th episode of Breaking Biz. Since the podcast started, I’ve never missed the target of producing one episode per week but it’s going to happen today. The excuses are a mixture of Christmas parties, work and tiredness (I saved the weakest till last).
Still, 50 episodes will be a satisfying milestone to reach and it’s been a good journey so far. We’ve had a serious variation of guests from young London based entrepreneurs toAmerican angel investors, as well as a college professor and two Irish twins who decided to open the world’s first cereal only cafe.
So, without further ado, here are the three P’s that I consider important to anyone starting a blog, podcast or both:
I don’t know how many blogs supposedly fail before the 3 month mark but it’s a lot. You need time and consistent posting to build credibility, SEO value and a small audience of loyal readers. It can take as long as 6 months of continuous posting to really see a shift in momentum. There are no shortcuts. Big companies with thousands of employees think there are. There really aren’t.
Booking people to interview is occasionally easy, yet often painful. Interviewees may cancel at the last minute or say they’re keen then vanish off the face of the earth.
Ask yourself this. Why should anyone really want to come on your podcast/blog? Are you selling it in the right way? Is it worth their time and effort?
Perseverance also comes in handy during those low stat days, or to be more specific, the three days in a row that not one single person visits your website. Don’t throw your toys out of the pram. Think about whether you’re working hard enough on your content, content syndication, paid advertising or general networking.
Remember just how many other outlets you’re competing with for an audience. There’s no shortage of content on the world wide web. Never be fooled into thinking your blog/podcast has earned the right to rule the world. Just enjoy the process.